Tom Ford, a famous gay fashion designer, released a fragrance for men last year. His print ads are some of the raciest I've ever seen. And they've appeared in regular, unwrapped men's magazines like Details and Out. They definitely command attention - I don't think anyone could pass by the page without taking a closer look at what's going on. I wonder, though, what kind of laws there are against nudity in ads or if it's up to the individual magazines to decide what works for their demographic.
As a gay man, the "butt" ad didn't appeal to me all that much. It caught my interest, but it didn't really inspire me to buy the cologne (although I appreciated a break from the regular, melodramatic and generic cologne ads). What do all the straight men of ad class think of the "boob" and "vagina" ads?
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2 comments:
My comment is more of a general observation on Tom Ford. I'm having a hard time figuring out why he's obsessed with nudity in his ads. He's had nudity in his ads for fragrances before, he was on the cover of Vanity Fair fully clothed with Keira Knightly and Scarlett Johansson naked, when you visit his website (www.tomford.com) there is a huge amount of nudity (both male and female) in the SS08 gallery, plus these ads Braden is talking about...
If you do the same things all the time you're going to come across as formulaic. Won't people eventually be turned off by your lack of creativity? Isn't being creative and different a big part of your credibility in the world of high fashion?
Also, this may be too left brained a thought but, if the models in his ads aren't even wearing his clothes what does that say to the average consumer?
Wow - that's pushing the boundaries alright.
By the way: nice job on the blog, everyone.
Keep it up!
Kenton
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