This commercial runs during college football season on ABC. I find it a little ironic that these spots run while the game is on. If you're already watching the game it's kind of hard to be sold on just listening to the game. However, I think this spot is a great example of really pushing the logo and the brand. Positioning man, positioning.
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5 comments:
hey wade.
What I like about this ad is it keeps your attention, with its pace and animation. Not being a football fan, this ad had me interested the whole way through. The logo was used in interesting ways, it was when the football player who wiped the logo under his eyes, I realized who this ad was for.
I agree with Wade, logo was pushed and it was really effective.
Yeah! Comments, go Ad majors!
Another comment that no one will blog about...
Kenton
I now know this logo by heart.
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