...according to voting by readers of Ad Age. Anybody checked any of these books out aside from Whipple?
1."POSITIONING: THE BATTLE FOR YOUR MIND"
Al Ries and Jack Trout
2."OGILVY ON ADVERTISING"
David Ogilvy
3."THE 22 IMMUTABLE LAWS OF BRANDING"
Al Ries and Laura Ries
4."E"
Matt Beaumont
5. "HEY, WHIPPLE. SQUEEZE THIS: A GUIDE TO CREATING GREAT ADVERTISING"
Luke Sullivan
6."WHERE THE SUCKERS MOON: THE LIFE AND DEATH OF AN ADVERTISING CAMPAIGN"
Randall Rothenberg
7."GOOD TO GREAT: WHY SOME COMPANIES MAKE THE LEAP AND OTHERS DON'T"
Jim Collins
8."THE BOOK OF GOSSAGE"
Howard Luck Gossage, Jeff Goodby and Bruce Bendinger
9."INFLUENCE: THE PSYCHOLOGY OF PERSUASION"
Robert B. Cialdini
10."BLINK: THE POWER OF THINKING WITHOUT THINKING"
Malcom Gladwell
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So, I read the 22 Immutable Laws of Branding last night and this morning. It's actually a really quick read, and pretty insightful. I also flipped through Positioning: The Battle For Your Mind.
22 Laws is smaller and a much quicker read and uses many of the same points as Positioning. Both books were collaborated on by Al Ries so there are a lot of similarities in content including anecdotal evidence presented. Both books are a little dated already but they still contain some real nuggets of wisdom for advertising people. Check them out sometime.
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