Quebec watchdog bites General Mills over Lucky Charms ad campaign
An advertising campaign for Lucky Charms cereal has proven unlucky for General Mills in Quebec.
The Canadian branch of the Minnesota-based cereal giant has pleaded guilty to violating provisions of the provincial consumer law with an ad targeting children under 13 years of age.
Various games on an internet site were found to contain advertising messages aimed at children.
Quebec's consumer protection agency said Wednesday that General Mills pleaded guilty on Feb. 6 and will have to pay a $2,000 fine.
The agency said the guilty plea sends an important message about respecting laws covering advertising aimed at children.
Lucky Charms has always used cartoon characters in its ads, including a cheerful leprechaun.
© The Canadian Press, 2009
http://www.cbc.ca/consumer/story/2009/02/25/mtl-lucky-charms-cp-0225.html
* The best part about this whole situation is that Alex and I heard a radio announcer go off on the subject for at least an hour about how this is a ridiculous waste of government resources and that there's no way advertising kids cereal to kids is or should be illegal! Ha! That's funny. Do your research my friend. Anyway - comments Alex? You probably remember parts of this better than I do (as I was the driver!)
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