According to a recent study by Nielsen, video games are approaching usage levels that rival network TV. The study found that 64 billion minutes were spent gaming in December 2008; only 4 TV networks had more time spent than that, but NBC is in danger of falling behind video games soon.
Back in the fall Dave had posted about XBOX Live running Obama ads in one of their racing games. Up to this point in time most "advertising" in video games has been self-promotion by the gaming company for its own titles. With numbers like this to support video games, how long will it be until video games become filled with advertising messages, both obvious (billboards in the environments and subversive (such as increased product placements)?
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