That's pretty cool! I'm sure the average person plays with the straw for a couple minutes bending the yoga woman this way and that, but do they necessarily remember the message of who's advertising.
I always wonder that about really creative executions. Is there a fine line where the "ad gimmick" becomes a bigger focus than the actual message? Does this medium overshadow the message?
1 comment:
That's pretty cool! I'm sure the average person plays with the straw for a couple minutes bending the yoga woman this way and that, but do they necessarily remember the message of who's advertising.
I always wonder that about really creative executions. Is there a fine line where the "ad gimmick" becomes a bigger focus than the actual message? Does this medium overshadow the message?
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