Tuesday, March 17, 2009


I thought this was a pretty awesome example of new media.

1 comment:

Wade said...

That's pretty cool! I'm sure the average person plays with the straw for a couple minutes bending the yoga woman this way and that, but do they necessarily remember the message of who's advertising.

I always wonder that about really creative executions. Is there a fine line where the "ad gimmick" becomes a bigger focus than the actual message? Does this medium overshadow the message?