More Bars!!

This isn't a new commercial and the angle definitely isn't new. At&T has been using "More bars in more places" since they bought Cingular Wireless. I've seen this commercial countless number of times but I never noticed how thoroughly the "more bars" imagery was used in it until last night. Every cut in the spot has a set of bars in it (and multiple sets in some) except for one; that's 11 sets of bars by my count. That's some serious USP-ing right there!