Although I could not find this ad online so I could post it here (please do if you can find it) I still wanted to mention it because I feel, that in the world today, your ad is not completely successful until it has been written about on somebody's facebook wall. Here is the post that my friend Marni made on her brother's wall:
"Hey! Have you seen the new Molson Canadian commercial that ends with "they're not dents, they're goals"? haha it made me think of you!"
Another positive of this ad is it's use of nostalgia to make people remember it. As a child I think every garage door in my neighbourhood had dents - er, goals - on them!
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