I went to the Cannes Lions Ads on Thursday night at the WAG and to be honest I was kind of disappointed. There were no real ads that stood out as great ads to me. The majority of the ad winners were from the U.S. and the grand prix winners were all commercials for the Halo 3 game for X Box 360. Maybe it's because I don't know what Halo 3 but I wasn't really impressed by them. Canada also had all of the bronze winners, which was only 5, but again nothing that really impressed me.
The commercial I seem to remember the most was a silver winner from Brazil for Child Poverty awareness. I found the ad on youtube but it's in Spanish. The ad shows the same boy sitting on the same street corner. In one frame he's dirty and wearing torn clothes. In the other he's clean and wearing a nice white shirt. The boy who's dressed nicely is slowly surrounded by a crowd of people trying to help him. The line at the end reads something like "why are some children our problem but not others?"
I don't think this was the best ad of the evening it just seems to be the ad that I seem to actually remember.
Anyways, if you get the chance, head down to the art gallery and check out the ads. Even if I don't think they were great this year doesn't mean there isn't one or two ads that are worth seeing.
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I went to check them out last night. I really enjoyed the Thrifty Car Rental one (and plan to play that prank on my sister!)...The Net10 ones were pretty funny, too. And Bud Light Swear Jar is classic.
I wasn't impressed with the Halo 3 ones, and judging by the mild booing, I don't think anyone else was, either.
My Mom and I went to see the ads just the other day and although I personally don't remember one that stood out as a favourite for me, my mom really liked the gun control one. I think that's what it was for. It was the one where the bullet is shown bursting through all sorts of different objects in slow motion. The last object is a child's head and the bullet stops just in time. She thought it was really effective and one of the most memorable ones in the bunch!
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