Sunday, March 15, 2009

RECALDENT

What do you do when you want to increase the healthful nature of the gum you're selling? Invent a new fangled technology that the other guys don't have: Recaldent. That's right, Trident Extra Care is the gum that uses Recaldent to strengthen tooth enamel - does anyone else offer the same promise? This is a genius move to counteract long-lasting gum rivals such as Stride (which has made strides of their own in the market of late - ha!). Having trouble branding your product? Develop a technology the competition will never have.


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3 comments:

BDunc said...

It's funny, because for the longest time Trident used to advertise that their gum would prevent cavities. Then in I think early '00's the Canadian Dental Association pulled it's logo because there was no real evidence that this gum would, in fact, prevent cavities. I'm guessing this has been a long running project.

March 15, 2009 at 11:47 PM
BDunc said...

Oh yeah I forgot to mention: LAME. I've heard some truly horrifying puns, but that one is definitely up there.

March 15, 2009 at 11:48 PM
Anonymous said...

Not so lame. Recaldent is a name brand for an ingredient that actually adds calcium to toothe enamel. Europeans have it as a toothpaste ingredient. What is lame is that trident will probably glom onto the ingredient and prevent it from being used in other forms to prevent tooth decay.
SO far as gum chewing preventing tooth decay, it is technically true, but drinking tap water is probably more effective unless you have food stuck in your teeth.

June 14, 2009 at 5:25 PM

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