First of all, I'm kidding. Second - I can't believe it. This is actually an old article (Dec 10, 07) I stumbled across while researching a painting for Petty's VD (that's Visual Dialogue) class. (It's from: http://openthefuture.com/2007/12/monday_topsight_december_10_20.html) It is short so I have included it in its entirety:
"• Oh, No: In their never-ending quest to make ordinary citizens rise up and destroy capitalism, the advertising community has discovered a new place to put hard-to-ignore ads: in your skull.
New Yorker Alison Wilson was walking down Prince Street in SoHo last week when she heard a woman's voice right in her ear asking, "Who's there? Who's there?" She looked around to find no one in her immediate surroundings. Then the voice said, "It's not your imagination." [...]
The billboard uses technology manufactured by Holosonic that transmits an "audio spotlight" from a rooftop speaker so that the sound is contained within your cranium.
Go ahead and scream. A local hero (or "vandal") stole the speaker out of the billboard shortly after it went up; the speaker has since been replaced (no word on whether they've added more security... hint hint). The Holosonic rep suggested that it might take time for people to become accustomed to this new technology. I suspect it will take less time for the system to become subject to some harsh regulation.
Please."
I think I may have heard about this before but being reminded renewed my terror. I am at a loss for words. I know I'm in advertising but if I ever have to advertise this way, I quit! If this is going to become the wave of the future I am going to find me a nice big cave and never come out. No, you can't join me.
Subscribe to:
Post Comments (Atom)
Posts
1 comment:
Wow, talk about new media. That is quite possibly the scariest thing I have ever heard of. I already have too many words in my head.
Post a Comment