These are a couple new VW ads featuring Brooke Shields, pushing their new minivan the Routan. I was remembered these spots after our discussion in Ad today about how all car commercials seem to be the same. Burton pointed out the VW ads featuring the old Beetle as a talk show host which reminded me of these ones. They're different and kind of funny in a refreshing sort of way.
On another note, what's with VW using German names for all their new models? You have the Routan, the Tiguan, and the Touareg. Are they just really playing up the whole German engineering thing or is there some other reason for these new model names?
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You could say it is their...solution? In all seriousness, North America has always had an obsession with everything European. Every dank hole in the wall that serves coffee claims to have it from Europe and people drink it up to feel a little more classy. Plus Germans are well known for being efficient, and a German name just screams European efficiency.
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