From today's Globe and Mail. Personally, I find this kind of funny. My favorite part is branding the barf bags. You have to be the right kind of business to jump on that opportunity. Probably an insurance company would be the best fit. I'm pretty sure one of them uses the slogan "There when you need us." but I can't remember which one it is.
THIRTY SECOND SPOT: DISPATCHES FROM THE WORLD OF MEDIA AND ADVERTISING
October 17, 2008
What could make the flying experience more pleasurable? How about plastering the cabin with ads.
So far, airlines have resisted the urge to make planes look like buses. But as they look for new ways to make money, "the sky's the limit," says Harlan Platt, a finance professor at Northeastern University.
Look for ads on overhead bins, cabin washroom doors and tray tables, Mr. Platt told the Associated Press.
US Airways Group Inc. was the first major U.S. carrier to put ads on tray tables and is now courting advertisers for its airsick bags.
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