Remember what Audra told us about getting a visceral reaction from the audience? It's not always important whether it's good or bad, as long as they react so strongly that they remember the product or message. These Axe ads do just that. I couldn't find the North American version on youtube, but I did see it on TV and I couldn't stop thinking about it. Maybe because I have an intense phobia of armpits. Check it out.
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