Unbutton your beast

This is the new campaign for Levis Jeans.
http://www.unbuttonyourbeast.com/
This is a link to their website to where you can chose the beast of your choice. My favorite is Sir Reginald Mighty Pants. You can chose your beast, create a message and then send it to your friends. I think it's hilarious but I could see it being somewhat controversial. Sir Reginald Mighty Pants pokes with his pointy steel sword. Again... I think this is hilarious but that's just me. I don't know, what does everyone else think? Or if you go to the website which is the beast of your choice?