Rememberance Day

http://www.youtube.com/watch?v=pJctzkxFd08

I was watching tv with my brother last night and this ad came on. Neither one of us said anything after we saw it but about fifteen minutes later my brother started talking about what it would have been like to have gone to war. Obviously this commerical had an impact on him and after watching it a couple more times today I can see why my brother had the reaction he did.

I think this is effective commercial and is very well done. It use both shock and emotional appeal to reinforce its message of the importance of remembering and recognizing veterans.