As I was working on the mixtape campaign, I started thinking about bus benches as a possible media channel. Now, some other cities may have better approaches to bus bench creative, but here in Winnipeg, it's pretty bad. It seems like the only people willing to advertise on them are real estate agents who write their own ads.
I cite one in my neighborhood as an example of this phenomenon: It's for a real estate agent, Kisil & Associates, and it features an image of a guy and three women posed as if they are Charlie and his Angels. The copy is Get (in a different font from the rest of the copy) The team. The tools. The trust.
But what does a Charlie's Angels pose have to do with the copy? Am I missing something here?
Is there a way to make bus benches a decent form of outdoor advertising? Has anyone seen a cool bus bench that really caught their attention? Any thoughts?
Wednesday, October 29, 2008
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