Friday, October 17, 2008
Last one like this
I swear I'm not trying to be debbie downer...
This ad is pretty good too, look at the production skills! Despite the bad, (really bad) judge in the end, the rest of the commercial is pretty good. These are more so PSA's but a commercial is a commercial. Drinking and driving ads have been done so many ways, but I had never seen one like this.
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Ok. So both these videos Van posted are produced by the Department of the Environment in Northern Ireland. Part of their rather broad mandate is the reduction of "road traffic casualties."
Neither one is actually about drinking & driving though, they're about paying attention and driving sensibly.
That actually makes these seem more graphic in my opinion. It's one thing to associate these type of images with someone who's driving drunk but this seems more jarring. Someone simply being distracted or driving too fast and causing this type of accident really drives it home. A simple distraction can lead to a lifetime of pain.
I wonder if they did a spot involving cell use in the car as well. Very well done PSA's.
I know! The only ads I've seen that are made this way are for drinking and driving, and I realize they're needed but they seem to have been done from every angle. They're both about reckless driving, and well done in my opinion.
...holy f*@k. I really can't get that image of the guy getting squished between the car and the girl out of my head...that is what I call effective I guess.
WOW, these are Really graphic. It made me feel a bit sick to my stomach watching these ads. Thanks Vanessa!
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