I just saw this commercial while I was watching the AST Dew Tour on NBC. Considering the target audience of teenage boys is this ad effective? I felt like there was too much "Mongoosing" in the spot which seemed to lessen any impact it might have had. This is pure image advertising for the brand so there's no real call to action but shouldn't they at least put up a website address or something? Any thoughts?
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3 comments:
Yeah... I don't get it.
The hell is mongoose?
What's Mongoose? Couldn't you tell from that awesome ad?
Mongoose is actually a brand of mountain and BMX bikes. They're kind of mid-range in price although select models were being sold at Wal-Mart for a little while which definitely made them more down market in my books. Their bikes run between $300 and $4000 roughly.
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