Peer Into A Soul

I'm not sure if any of you have seen those new commercials with the creepy guy in the mask that walks up and starts staring into the camera. The only thing that comes up at the end of the commercial is the website www.peerintoasoul.ca

It's a weird commercial and because I had absolutely no idea what it was for I went to the website. Turns out it's actually for the new car by Kia.

I think this was a fair good example of a teaser campaign. The ads are just odd enough to pique your interest and get you to visit the website where you get to see the rest of the ad and learn that it's actually for a car.

I still don't understand why the guy in the first ad has the clear creepy mask over his face but I don't that really matters. What matters is this ad got me to check out the website.