I saw this ad on the back of the Report On Business magazine and thought it was interesting. Unfortunately, this is as big as the blog would let me make the image. I think it's a good ad but found that once I read the tag line I was distracted by looking for the guy on the high wire and didn't bother to read the body copy.
I think there might be a more effective way to do this ad, but I'm wondering what other people think. Is this a great way to draw people's attention or have the copywriters outsmarted themselves?
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