The Snuggie Pub Crawl

You know that ridiculous blanket with sleeves, the one with those terrible infomercials? You know - buy one for only $19.99 and if you buy one, you get one free and they'll even throw in a portable reading light. Come on, we have all made fun of them before.

Well now instead of being completely embarrassed by your stupid looking blanket, you can wear your Snuggie proudly as you party in the streets of downtown Chicago.

http://www.snuggiepubcrawl.com/

On April 18, 2009, over a thousand people all dressed in their Snuggies will participate in the first ever Snuggie Pub Crawl. The only requirement to take part in this pub crawl is you have to wear a Snuggie.

The organizers of this event are two guys in their twenties who have full-time Internet marketing jobs. They have nothing to do with the Snuggie product.

I am totally fascinated by this event. I think this is a great way to generate buzz around a product that initially was mocked because of how stupid you would actually look wearing it. Also, it means a boost in sales as everyone who wants to go on the pub crawl has to buy their own Snuggie beforehand.

And I’m not going to lie, I’m totally bummed out that we are in Chicago just a week earlier and we’re missing this!