YouTube ads

I watch a lot of YouTube. Who doesn't? One thing I have noticed is that they are getting very clever at placing ads. Companies can pay to have their message posted on top of related videos or videos most popular amongst a target audience. It comes as either a pop up of text at the bottom of the screen or even little bubbles that don't have that useful little X that you can use to close it. Now it's gotten to the point where real ads with colour and pictures are being displayed on the more popular videos. It makes me sick... well... just because I didn't think of it first.