Friday, February 6, 2009

Facebook as Market Researcher

Facebook may have finally found a way to make some money for its owners. They are planning to distribute corporate opinion polls to select members, beginning this spring. This could be a great opportunity for both Facebook and for corporate clients looking for input. If successful, these surveys could be a great alternative to focus groups for businesses to utilize.

We'll see how well they go over though. So far Facebook hasn't been able to deliver results for advertisers. The Golden Goose has yet to start laying eggs.

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