I found these Ziploc billboards in the magazine Applied Arts a while back. They were created by a student from the Miami Ad School. I think they make really good use of the billboards' physical surroundings and, like the McDonald's billboard Braden posted earlier, get the point across very nicely. While the greenery behind the billboard turns yellow and brown, the Ziploc bag keeps what's 'inside' it fresh.
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1 comment:
That's a pretty good use of the product benefit in an ad, even if it was only in print rather than a real billboard. It would be really cool if they could pull it off using an actual billboard
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