Not sure if everyone has heard of this experiment that FOX has been trying out this season with the show Fringe and has now extended to their new show Dollhouse.
In an effort to deliver better results to advertisers they are only running 10 minutes of commercials during these shows (vs. 16 minutes for most TV shows)and are making the commercial blocks smaller in hopes of keeping people in their seats. FOX is charging a 40-50% premium for these spots and according to Nielsen, brand recall was 22% higher for Fringe than for other primetime dramas.
Historically the first and last commercials of a block are the most often seen, so if there's only 2 spots in a block it will result in more people actually seeing it because they'll just stay in front of the TV.
"Regardless of whether the format returns next season, Fox executives say the experiments with the number of commercials shown in its programs will continue."
Is this a sign of things to come for TV or is this just an example of desperate times, desperate measures?
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2 comments:
With FOX realizing that people were just overburdened with television ads, there IS hope for commercial television yet.
I hate this though! I love having enough time to pee, or make a snack, or make a phone call. I find these "mini-breaks" annoying.
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