This is pure genius.

Credit to Dustin for noticing this ad campaign. Most of the comments on YouTube question the reality of the ads. The phone isn't real, but the redirect link to the "Come to Life" Nova Scotia website is. The campaign cost the province $300k; is it worth it? The "Come to Life" website was constructed entirely by Nova Scotia citizens, has received plenty of online buzz (to the sum of some 150 000 hits). It seems the payoff is the only problem with the site. The only connection to Nova Scotia comes by clicking on the phone's Release Date in the upper right corner of the site. Many people may not have the patience to search out the payoff. Full credit for trying some new wave of viral marketing.