Sunday, November 2, 2008

Stop using Gillette, use Gillette.

I find this Gillette Fusion razor spot interesting because of the positioning it takes. Gillette is actually positioning against its own product, which is something they haven't done with past incarnations of their razors.
I've always found it funny how they don't just stop making the old ones and force people to upgrade. I guess it works better to phase the old out over time so customers don't try other brands out of discontent at their blade being cancelled suddenly.

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