According to a video clip I watched on the Ad Age website last night the average movie has over 40 ad placements in it. The video also talked about a study that did brain scans of people viewing shows/movies with placements in them and found that in some cases people "deleted the brand" in their mind. The reporter claimed that product placements no longer work. Unfortunately, the 3:31 long video didn't go into much detail about how the study worked and offered no real support for the claims.
I always notice product placements on shows and movies. And I often notice when they try to hide a brand (like when the Mythbusters cover the Apple logo on their computers...)
My question to everyone is, do you think ad placements are effective? Have you ever seen one and been immediately turned off by the brand? Any other thoughts on the subject?
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