Has anyone seen the University of Winnipeg ads and the University of Manitoba ads? They're the exact same! The University of Winnipeg ads have the tag: You of W. Where as the University of Manitoba ads have the tag: U of More.
I know the U of W ads have been out longer and I was quite surprised when I noticed the campaigns were so similar. First, I don't think the U of W ads were that great to begin with - I think they're uncreative and predictable. And second, why would you want to run essentially the same campaign as your major competitor?
I am sure there were probably other factors that contributed to the decision to run this campaign for the U of M despite what the U of W was already doing, but I am still surprised that they decided to use this idea.
But what does everyone else think? Does anyone think that one campaign is more effective than the other?
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The inner thoughts and musings of the Red River College Advertising Majors.
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5 comments:
I've been noticing that as well. Perhaps some in house genius was too lazy to think up something useful.
Personally, I find both campaigns to be lame ducks. Neither one is creative, original, or a good USP.
The U of More campaign is just a rehash of the whole "we have more programs" line that UM has always used, which really isn't saying much.
At least RRC uses something that is less cliche with our "Going Places" tagline.
I agree with Wade, the RRC seems a lot more specific to the results one might expect from getting out of school.
To boot, UoM was ranked last by Mcleans again, so that begs the question U of More of what?
I noticed the same thing. Pretty weak campaigns, both. But U of M is worse, because it came second.
RRC's ads are also ripe for parody:
John Smith: Chief of Surgery, Red River College graduate (in welding).
- Kenton
Actually, McKim did the U of More campaign and they're quite please with it. Cody and I were talking about(in this same vein) it and one of the creative team overheard us. Awkward...
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