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The inner thoughts and musings of the Red River College Advertising Majors.
Posts
Blog Archive
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2008
(101)
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November
(12)
- No more door crashers?
- Starbucks Jumps on the Project Red Bandwagon
- Deleting the Brand...
- Copy Cat
- While looking at the cover of PDN (Photo District ...
- Live Generously
- This is pure genius.
- I Guess I Need A Shave Because I Keep Posting Abou...
- Harsh Political Adverts.
- The Carrot that Inspired Yuppies Across America
- Stop using Gillette, use Gillette.
- Chocolate cures disease
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November
(12)
4 comments:
This makes me want to vote.
I wonder if people will really go out and vote based on the offer of a small coffee from Starbucks? I'm sure some people will go there and say they voted just for the free coffee.
I really don't think voter turnout will be an issue in this election but I could be wrong.If a small regular non-specialty coffee is all it takes to motivate people, somebody should have been doing this a long time ago and not only for voting. Think of all the good that could be done if Starbucks was given away free.
This seems like an interesting play for Starbucks. Are they doing this because they truly mean what they say or is this simply being done to draw traffic into their marketshare losing, cash-strapped stores?
I just read a piece on the Ad Age website stating that Starbucks was forced to change their offer to free coffee for all without the cache of having voted because state and federal laws prohibit any kind of remuneration in exchange for voting.
Story excerpt:
Today, Ms. Passe said Starbucks opened up its free coffee promotion across the country.The change wasn't well communicated, however, as baristas in Illinois and Virginia were asking for either confirmation or proof of voting before dispensing free joe. But if anecdotal evidence is any indicator, the promotion appears to be driving traffic. One of the Starbucks near Chicago's Grant Park, where Sen. Barack Obama will be speaking tonight, said it gave out more than 300 cups of coffee this morning alone
I think that commercial would have been more effective if it was a 30 second spot. That much reading for the viewer even if it is engaging can get old fast. I think it's more effective to have minimal reading and more visuals. They could have got their point across much quicker.
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