Who is PETA's target audience?

I guess it serves me right for not "Keeping Up With the Kardashians" but Kim Kardashian's sister Khloe has posed naked for PETA. Just out of curiosity, does anyone find these ads effective? PETA's been beating this dead horse for how many years or is it decades now.

And besides, why is this even an issue anymore? When was the last time you saw someone under the age of fifty actually wearing a fur coat. People just don't wear fur these days. I just don't see why the animal rights militants over at PETA even waste their time on such a non-issue as wearing fur.