Christmas/New Years always seems to be filled with leftovers. Even in advertising. Like the alcohol spots that only run at Christmas time for Disaronno and others, and the resolution inspired commercials for nicorette and such.
I realize these companies spend a great deal of their advertising budget in one lump sum during Dec/Jan and don't run spots otherwise but that doesn't mean they should keep re-using the same spots year in and year out.
Sadly, these lame commercials will probably stick around due to the "economic downturn". (I love how that's the new catch phrase, ready-made explanation for every failure or shortcoming in business right now...)
Wednesday, December 31, 2008
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