Advertising Is A Bunch of Hot Air!!

I found this story on the NY Times website. A new marketing ploy in Chicago... Heated bus shelters paid for by Stove Top Stuffing. The tagline on their ad reads" Cold, provided by winter. Warmth, provided by us." Evidently, it's supposed to create an experiential interaction with the brand. I guess we missed the boat here in Winnipeg; the city could be making money by having advertisers pay for the right to bring heated bus shelters to the public.