RECALDENT

What do you do when you want to increase the healthful nature of the gum you're selling? Invent a new fangled technology that the other guys don't have: Recaldent. That's right, Trident Extra Care is the gum that uses Recaldent to strengthen tooth enamel - does anyone else offer the same promise? This is a genius move to counteract long-lasting gum rivals such as Stride (which has made strides of their own in the market of late - ha!). Having trouble branding your product? Develop a technology the competition will never have.